This December 10-11, Penske Media brings you LA3C, a new annual music, food and art festival celebrating the one-of-a-kind culture of Los Angeles. LA3C’s mark stands for Los Angeles (LA), Capital of Culture & Creativity (3C), and the two-day event is a curation of best-in-class experiences including powerhouse musical performances and multicultural food and flavors, punctuated by bold and interactive art from some of the world’s most talented artists.


Community Impact

LA3C is committed to nurturing the city’s creative heart for years to come. In partnering with key nonprofits that support the next generations of artists, we will continue to celebrate Los Angeles as a capital of creativity and culture.

Penske Media Corporation is home to some of the world’s most iconic, culture-shaping brands — many over 100 years old — creating one of the world’s largest modern media companies when measured in reach, influence and ambition.

With entry points in media, live events, and information services, engaged audiences around the globe turn to the powerful brands of Penske Media for best-in-class coverage of entertainment, music, sports, fashion, art and women’s lifestyle. Our brands include Rolling Stone, Billboard, Vibe, SXSW, Life is Beautiful, Variety, The Hollywood Reporter, Deadline, ARTnews and SHE Media.